ALLERGY GO! is the only application which allows diners to book a table, share their Allergy ID, sign the restaurant's allergy declaration form and pre-order their meal – all before they arrive at the restaurant.
Built with safety in mind, ALLERGY GO! allows venues to streamline their allergy handling for all 14 major allergens. This not only saves time, but ensures absolute clarity between the restaurant and the diner.
The problem, in three numbers01 — The problem
None of them is a secret. All of them are fixable.
UK adults live with a clinically confirmed food allergy.Food Standards Agency, Patterns and Prevalence of Adult Food Allergy, 2024.
people with a food allergy reported a reaction while eating out within a 12-month period.FSA and Allergy UK consumer survey, 2016.
The kitchen believes it has said it. The guest hasn't seen it.FSA Advisory Committee for Social Science, evidence paper on written allergen information.
When it goes wrong
ordered to be paid by one London restaurant in 2025 after a customer's allergic reaction. Fines and costs for allergen failures in the UK typically run from £2,000 to £44,000.
A 15-year-old died after a takeaway meal in 2016, even though the order notes said "prawns, nuts". The owner and the manager were both jailed for manslaughter.
02 — The gap
The guest knows their allergens. The kitchen knows its dishes. The booking knows the table. Today those three facts meet for the first time at the table, out loud, in a busy room.
They currently help you find somewhere to eat, but their service stops at the door. Nothing reaches the kitchen.
They know every ingredient in every dish, but many guests never see it. Those who do have to sift through a clunky file at the table.
They know who is coming in and when, but many don't offer clear allergen support. It's usually a free-text note, if the guest remembered to type one.
ALLERGY GO! joins them up, in writing, before the guest arrives.
03 — How it works
Date, time, party size and a note for the restaurant, from the guest's phone or entered by your team when someone rings.
Each guest's allergens and their severity, declared once and shared with every booking. Anyone added to the table shares their own.
Your allergy declaration form, read to the end and signed by each guest with allergens before they arrive. A record for you, clarity for them.
A menu filtered for their Allergy ID. Pre-order now or later, up to the cut-off you set. Notes on each dish travel with the pre-order.
You confirm, ask for a change, or say you can't accommodate it.
The kitchen knows before the guest arrives.
Brandon DodsworthCarries an adrenaline auto-injector
Tree nuts · anaphylaxisSesame · allergy
A guest app and a restaurant dashboard, prototyped end to end and working with sample data.
Let's have a chat over a coffee and we'll show you how it works.
04 — Why now
The rules are tightening, the numbers have doubled in a decade, and the habit of telling a restaurant things in advance already exists. Nobody has given the allergy its own channel.
In March 2025 the Food Standards Agency said written allergen information should always be available in restaurants, alongside a conversation with staff. In 2026 it is reviewing whether restaurants have followed that guidance, to advise ministers as the Owen's Law campaign presses for it to become law. In California, the first US state law requiring chain restaurants to disclose allergens on menus has applied since July 2026.
FSA guidance, 5 March 2025; FSA evaluation of the guidance, 2026; California SB 68.Across the EU, restaurants have had to make allergen information available for the same 14 allergens since 2014. In Illinois, managers at higher-risk restaurants must be trained in allergen safety. In Australia, 70% of members of Allergy & Anaphylaxis Australia don't feel confident eating away from home.
EU Regulation 1169/2011; Illinois allergen training law, 2018; Murdoch Children's Research Institute.Recorded food allergy in England roughly doubled between 2008 and 2018, and about 6% of UK adults now have a clinically confirmed food allergy. That's more diners than ever who need the kitchen to know before they order.
The Lancet Public Health, 2024; FSA, 2024.Guests already book online and pre-order for groups and events; online booking overtook the phone years ago. Letting the restaurant know about your allergies before you visit is the obvious next step. Until now, there's been no proper way to do it.
Zonal and CGA, GO Technology research, 2019.The biggest names in payments and delivery are buying restaurant booking platforms: American Express owns Resy and Tock, and DoorDash agreed to buy SevenRooms. They want to know everything about the guest, but none of them handles allergies properly. That's the gap ALLERGY GO! fills.
Company announcements, 2019 to 2025.05 — The record
When something goes wrong, a restaurant has to show it took every reasonable step. ALLERGY GO! builds that record with every booking, so your team has nothing extra to write down.
Written once, by the guest and the restaurant. Useful to everyone who has a stake in eating out safely.
Their allergy told once, in writing, and acknowledged by the kitchen.
Every site's allergy bookings in one view, ready for any inspection.
A clear, timed trail to show at an inspection or after an incident.
One process a chain can put forward for assured advice across every site.
Evidence of allergen controls for conversations about risk and cover.
A shared, written standard for eating out with an allergy.
ALLERGY GO! supports your due diligence. It doesn't replace your food safety management system, and it isn't endorsed by any regulator.
06 — For restaurant groups
ALLERGY GO! sits beside the booking system you already run. Every allergic guest, whether they booked through the app or rang the restaurant, goes through the same written flow and lands in the same dashboard.
For restaurant groups, pub companies, independents with ambition, and the people who run their bookings.
07 — For investors
A compliance moment, a consumer habit and a record – all in one booking. Two founders, a working prototype, and a plan to build the platform properly and land the first restaurant groups.
No figures on this page. We'd rather talk. The pack is shared on request, and only where we're permitted to share it.
By invitation
We're looking for the right group of partners to help shape what comes next.
Become a founding partner08 — The founders
One of us lives with the problem. The other knows how to sell the solution.
Brandon brings the lived experience and a background in policy. Erin brings the commercial know-how to put ALLERGY GO! into restaurants across the UK.
Co-founder
Commercial leader with a track record of building go-to-market teams, winning enterprise customers and driving growth. As former Director of EMEA Enterprise at Coursera, Erin led enterprise sales and developed senior relationships across the region. She also held strategy roles at Rothschild, bringing experience across commercial strategy, technology and strategic partnerships.
Co-founder
Brandon lives with a severe tree nut and sesame allergy and is at risk of anaphylaxis – he never goes anywhere without an EpiPen. Every meal out starts with the same explanation, and the same worry that it won't reach the kitchen. ALLERGY GO! is the app Brandon needed. Background in policy and public affairs, working at the intersection of government, third sector entities and the wider public. Strong vision for strategy alignment and improving user access.
09 — Get in touch
Whether you run restaurants, back early-stage companies, or just like the sound of what we're building, we'd love to hear from you. Ask for the partner pack, the investor pack or a private demo, or simply say hello.
Fill out the form and we'll get back to you within a couple of days. We're a friendly bunch, so let us know if you'd like to pull up a chair and join us at the table – let's arrange a time!
Prefer email? Write to us at
hello@allergy-go.com