Erin Welch
Co-founder
Short bio to follow: background, what Erin brings to ALLERGY GO!, and her connection to the problem. Sixty to eighty words.
ALLERGY GO! is the only application which allows diners to book a table, share their Allergy ID, sign the restaurant's allergy declaration form and pre-order their meal – all before they arrive at the restaurant.
Built with safety in mind, ALLERGY GO! allows venues to streamline their allergy handling for all 14 major allergens. This not only saves time, but ensures absolute clarity between the restaurant and the diner.
The problem, in three numbers01 — The problem
The problem, in three numbers.
None of them is a secret. All of them are fixable.
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2.4mOn a 100-cover night, that’s around six guests with a food allergy.
UK adults live with a clinically confirmed food allergy.Food Standards Agency, Patterns and Prevalence of Adult Food Allergy, 2024.
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1in4
people with a food allergy reported a reaction while eating out within a 12-month period.FSA and Allergy UK consumer survey, 2016.
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The kitchen believes it has said it. The guest hasn't seen it.FSA Advisory Committee for Social Science, evidence paper on written allergen information.
02 — The gap
Everyone holds a piece. Nobody joins them.
The guest knows their allergens. The kitchen knows its dishes. The booking knows the table. Today those three facts meet for the first time at the table, out loud, in a busy room.
Guest apps
They currently help you find somewhere to eat, but their service stops at the door. Nothing reaches the kitchen.
Awkward allergen matrices
They know every ingredient in every dish, but many guests never see it. Those who do have to sift through a clunky file at the table.
Booking systems
They know who is coming in and when, but many don't offer clear allergen support. It's usually a free-text note, if the guest remembered to type one.
ALLERGY GO! joins them up, in writing, before the guest arrives.
03 — How it works
Five steps from booking a table to a fully briefed kitchen.
Book a table
Date, time, party size and a note for the restaurant, from the guest's phone or entered by your team when someone rings.
Share an Allergy ID
Each guest's allergens and their severity, declared once and shared with every booking. Anyone added to the table shares their own.
Sign the declaration form
Your allergy declaration form, read to the end and signed by each guest with allergens before they arrive. A record for you, clarity for them.
Pre-order
A menu filtered for their Allergy ID. Pre-order now or later, up to the cut-off you set. Notes on each dish travel with the pre-order.
Kitchen briefed
You confirm, ask for a change, or say you can't accommodate it.
The kitchen knows before the guest arrives.
KVKōmori Noodle Bar VictoriaDinner service · ref AP-4KQ7M
Tue 20 Oct
- Booking Sent19:00 · party of 41 of 4 guests with allergens · booked by Brandon · "Window table if possible"
- Allergy ID Shared
Brandon DodsworthCarries an adrenaline auto-injector
Tree nuts · anaphylaxisSesame · allergy
- Declaration form SignedRead and signed by the guest before arrivingKōmori Noodle Bar allergy declaration form · 14:02
- Pre-order ApprovedTonkotsu ramenWithout the sesame garnishSesame · in the garnishTree nuts · noneSuitable with changes
- KitchenBriefed to the kitchenAllergy ID, signed declaration form and pre-order, all in writingConfirmed by restaurant
Sample data. Kōmori Noodle Bar is a fictional restaurant.AllergyGo!
Private preview
Both sides of the same table.
A guest app and a restaurant dashboard, prototyped end to end and working with sample data.
Let's have a chat over a coffee and we'll show you how it works.
- The Allergy ID feature, which shares the customer's allergy with the restaurant before they arrive
- Signed allergy declaration forms for each guest, their pre-order and booking status, all in one place
- Guests and restaurants can communicate before the booking, streamlining the allergy process and ensuring clarity on both sides
04 — Why now
Because the kitchen is already being asked.
The rules are tightening, the numbers have doubled in a decade, and the habit of telling a restaurant things in advance already exists. Nobody has given the allergy its own channel.
Regulation is moving to writing
In March 2025 the Food Standards Agency said written allergen information should always be available in restaurants, alongside a conversation with staff. In 2026 it is reviewing whether restaurants have followed that guidance, to advise ministers as the Owen's Law campaign presses for it to become law. In California, the first US state law requiring chain restaurants to disclose allergens on menus has applied since July 2026.
FSA guidance, 5 March 2025; FSA evaluation of the guidance, 2026; California SB 68.Prevalence has doubled
Recorded food allergy in England roughly doubled between 2008 and 2018, and about 6% of UK adults now have a clinically confirmed food allergy. The guests who grew up with it expect to be asked.
The Lancet Public Health, 2024; FSA, 2024.The habit is already formed
Guests already book online and pre-order for groups and events; online booking overtook the phone years ago. Telling the kitchen before you arrive is the obvious next habit. It just needs somewhere to live.
Zonal and CGA, GO Technology research, 2019.The guest record is consolidating
Booking, payments and ordering platforms are buying each other: American Express owns Resy and Tock, and DoorDash agreed to buy SevenRooms. Each holds one piece of the guest record. None of them holds the allergy.
Company announcements, 2019 to 2025.
05 — For restaurant groups
Your kitchens already care. We put it in writing.
ALLERGY GO! sits beside the booking system you already run. Every allergic guest, whether they booked through the app or rang the restaurant, goes through the same written flow and lands in the same dashboard.
- Allergy IDs and signed declaration forms arrive with the booking, not at the table.
- Pre-orders and cut-offs the kitchen can plan a service around.
- One record for the floor, the kitchen and head office, every time.
- A faster, simpler allergy process for your team, with nothing taken away from safety.
What's in the partner pack
Request the partner packFor restaurant groups, pub companies, independents with ambition, and the people who run their bookings.
06 — For investors
The record hospitality forgot to keep.
A compliance moment, a consumer habit and a record – all in one booking. Two founders, a working prototype, and a plan to build the platform properly and land the first restaurant groups.
What's in the investor pack
Request the investor packNo figures on this page. We'd rather talk. The pack is shared on request, and only where we're permitted to share it.
- A record nobody else is writing.
- Kept by the guests who care most.
- Read by the kitchens that need it.
By invitation
We're looking for the right group of partners to help shape what comes next.
There's still room at the table. Pull up a chair.
Become a founding partner07 — The founders
Two founders, one table.
We'd rather tell you our story in person. Ask for the pack and we'll bring it with us.
Brandon Dodsworth
Co-founder
Short bio to follow: background, what Brandon brings to ALLERGY GO!, and his connection to the problem. Sixty to eighty words.
08 — Get in touch
Tell us before you arrive.
Whether you run restaurants, back early-stage companies, or just like the sound of what we're building, we'd love to hear from you. Ask for the partner pack, the investor pack or a private demo, or simply say hello.
Fill out the form and we'll get back to you within a couple of days. We're a friendly bunch, so let us know if you'd like to pull up a chair and join us at the table – let's arrange a time!
Prefer email? Write to us at
hello@allergy-go.com